Graeme Mouton: Rebranding Pick n Pay to Model

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Namibia’s retail sector is undergoing a significant transformation as the Ohlthaver & List Group rebrands its Pick n Pay stores to “Model”, a wholly Namibian-owned retail brand, effective July 1, 2025. After over two decades with Pick n Pay, O&L’s Model aims to offer an elevated, reimagined shopping experience, “combining international retail standards with Namibian values”.

Graeme Mouton, managing director of Model, speaks to Desert FM 95.3 to discuss the implications of this transition for consumers, employees, and the future of Namibian retail.